Edwin Jelly's Clothing Hat Boot Stores/Shop was located on the A2 Rainham High Street at the junction with Pudding Road. The building that was Edwin Jelly's shop is now Hon's Chinese Restaurant. Edwin Jelly was director of the Rainham Land Company and responsible for much of Rainham's development in the early 20th Century giving his name to Edwin Road. He was also involved in securing the land for Rainham Recreation Ground.
You can read a full article about the shop in Action Forum - December 2016 Click to view (7Mb file) inside the magazine on page 3.
The same location in 2017 now Hon's restaurant